COLUMBUS, Ohio (Sep.12, 2002)

The Kroger Co., is teaming up with Kellogg's, Keebler and Bob Evans to present "Breakfast for the Children", a sales promotion benefiting the

Hannah Neil World of Children Awards. This promotion is designed to provide community awareness and attract additional sponsors for the Awards.

The promotion will kick-off Sunday, September 15 and run through Saturday,
October 12, 2002.

During the four week time frame of this promotion, Kroger, Kellogg's, Keebler and Bob Evans will DONATE .5 cent for each participating grocery
item purchased to World of Children, Inc.

Look for the "Breakfast for the Children" signage in the stores.

Participating items include:

Bob Evans' Entire Line of Sausage Products

Kellogg's Cereals:
Apple Jacks, Frosted Mini Wheats Original, Rice Krispies, Special K

Kellogg's Pop-Tarts 12 ct.

Kellogg's Eggo Waffles

Nutri-Grain Bars

Carnation Half Gallon Milk:

Carnation Vitamin D, 2% Milk, 1% Milk, Skim Milk

Kroger Grade A Large Eggs

Kroger Gallon Orange Juice

Participating items will be tagged in the in-store circular as well as

flagged on the grocer's shelf.

All Ohio Kroger stores are participating in this Cause Marketing promotion.
 

Participating items are:
Eggo Waffles
Nutrigrain Bars
Kroger Large Eggs
Carnation Half Gallon Milk
Bob Evans Sausage (Rolled & Links)
Bob Evans Breakfast Sausage & Biscuit Meal