A special Award limited edition Kellogg's Corn Flakes cereal box signed by Muhammad Ali will be sold at a live auction hosted by Guernsey's of New York in 2002. The cereal box will be part of an auction that includes a private collection of sports collectibles, including Ali memorabilia. Proceeds of the cereal box will benefit children through the Kellogg's Hannah Neil World of Children Award. The limited edition cereal box will not be sold in stores.